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Management PolicyMarket Environment

Domestic smartphone gaming market

In recent years the gaming market has driven the expansion of the smartphone gaming market, due to the spread in use and increase in functionality of mobile devices, as well as substantial improvements in the Internet connectivity environment. While the domestic smartphone gaming market has experienced tremendous growth, the cycle of smartphone demand has led to a more gradual rate of growth in the market, which has become mature.

Domestic smartphone gaming market

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Global gaming content market

The global gaming content market continues to expand across the world following the expansion of the smartphone gaming market in recent years. While the US is an extremely large single market, the Asian gaming market – in particular China – is also continuing to grow rapidly. Looking at things from a global perspective we see that not only smartphone games, but also console games are still a large market, particularly in Europe and the US, and continue to be popular with a great many users.

Global gaming content market

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