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Management PolicyMarket Environment
Domestic mobile gaming market
In recent years the gaming market has driven the expansion of the smartphone gaming market, due to the spread in use and increase in functionality of mobile devices, as well as substantial improvements in the Internet connectivity environment. While the domestic mobile gaming market has experienced tremendous growth, the cycle of smartphone demand has led to a more gradual rate of growth in the market, which has become mature.
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Global gaming content market
The global gaming content market continues to expand across the world following the expansion of the smartphone gaming market in recent years. While the U.S. and European game market remain large in scale, the Asian gaming market – in particular China – is also continuing to grow rapidly. Looking at things from a global perspective we see that not only smartphone games, but also console games and PC online games are still a large market, and continue to be popular with a great many users, further expansion is expected in the global game content market.
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