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Licensing


 Based on our "single-source, multiple-use strategy", in addition to a distribution service business for each online game title, we are in the process of developing various other types of businesses, a key one of which is our licensing business. Through licensing agreements offering content to Internet cafe operators around the country, publishing popular books on service content for fans, character-motif goods and more, we are working to expand upon our online game distribution services, into the wider business realm.

Credit Cards Characters/MD Overseas Expansion Internet Cafe


Internet Cafes

Internet Cafes We have fashioned multi-function cafes around the country (manga kissa (manga-reading room/coffee houses), Internet cafes) into official GungHo shops through licensing agreements, conducting joint promotional campaigns with them. In addition to access to free promotional items offered at the official shops, customers can also participate in GungHo-sponsored events, as well as in sales campaign for items limited to the official shops.
Sales of the Ragnarok Online Cafe One-Day Ticket (\105, a one-day, two-night trial play ticket), an item sold exclusively at Ragnarok Online Official Shops, began in 2003. Since then, we have updated the design on a regular basis, and more than 10 million tickets have been sold.
 The designs are so varied that the product is even enjoyed as a collector’s item. The Emil Chronicle Official Online shop offers special net cafe benefits whereby users can play free of charge via an IP through system.

 GungHo has contracts with 1750 shops in Japan as of January 2007. In addition to the fact that the expansion strategy of the official shops is bringing in large numbers of new customers, the shops are also helpful in enabling users to create offline communities from online communities.

If you are in the Internet cafe business and you want to be an official network cafe, please refer to the GungHo Games site network cafe page and fill out an application. http://www.gungho.jp/game/cafe/unauthorised_shop.html


Official GungHo Shop Trend
Click here for details
http://www.gungho.jp/game/cafe/index.html



Overseas Expansion

 We have commenced overseas expansion for our Emil Chronicle online , a title developed by GungHo. Currently, we are conducting closed β testing in South Korea and Thailand, and the service is scheduled to officially begin in 2007. We are also planning to offer service in more than 10 countries around the world.
 In 2007, in preparation for the Japanese launch of GungHo's second and third titles developed in-house, “Hokutonoken Online” and “Grandia Online,”, we are actively approaching overseas publishing manufacturers.

Overseas Expansion




Characters/MD

 GungHo is developing a licensing business for character goods and mobile services, as well as published materials including books, CDs, DVDs, etc., as extensions of our varied online game content, based on our company’s single-source, multi-use strategy.
As for character items, we are in the process of developing goods related to popular game characters, monster-motif items and more. We also regularly publish illustrated collections of game-playing strategies and anthologies, as well as comic books containing material relating to game titles. We have found that these items are very popular with our users.

AnthologyRagnarok Online PCOfficial Guide BookPolin manju



Credit Cards

 The GungHo Official Card, a credit card offered by GungHo featuring a character from amongst our popular online game titles, is an extremely popular item amongst our users. Under a licensing agreement with the credit card company, the card carries unique benefits and GungHo also offers an automatic renewal function that automatically settles the account when required. This extremely convenient card can be used not only in Japan but also in numerous other countries.

GungHo Credit CardRagnarok Online Credit Card


The GungHo Official Card
http://www.gungho.jp/campaign/card/